The real estate industry is unique in so many ways - it is entirely commission based; almost all people involved are self employed; there are very low barriers to entry and no restriction on potential earning; and of course in the ranking of most trusted people they don’t fair too well!
In a slightly lighter vein the thing that gets me about real estate agents is their flamboyancy when it comes to business cards!
The true face of real estate agents
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How many other industries can you think of that put their photo on their business card?
Why is it that this industry is so driven to flash the face of the agent not only on their cards, but also for-sale-signs and magazine adverts. You don’t see your local lawyer or dentist undertaking such activities nor even the local used car salesperson or MP.
The truth of the matter is that these people smiling sweetly at you from their card are trying desperately to establish a unique and lasting impression on you. They are self employed and rely almost entirely on referrals to earn an income. Good agents can establish a recognition allowing them to switch companies, thereby demonstrating their personal brand is of greater value than the company for which they work.
Equally for a newbie to the industry it can seem a near impossible hill to climb to establish the credibility and referrals needed to build any business; they need the support and influence of the office name to give them a springboard to launch their career.
Anyway I said that this post was a touch on the lighter side and this photo caught my eye this week and prompted me to write this post - you can’t help but smile to think what really is the true face behind the flamboyant business card of your local real estate agent??
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Ron Suponcic at Horizon Realty
Ron Suponcic at Horizon Realty
Sarasota, Florida Real Estate Agent, Realtor®
Repeat Winner "Best in Client Satisfaction"
Ron Suponcic Ranked #1 in Listings & Sales for Horizon Realty in 2003, 2004, 2005, 2006, 2007, and 2008.
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